MUFG Innovation Partners invested in Nudge Inc.


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October 12th, 2022. MUFG Innovation Partners Co., Ltd. (MUIP), a corporate venture capital fund and a wholly owned subsidiary of Mitsubishi UFJ Financial Group, Inc. (MUFG), has recently invested in Nudge Inc. (Nudge).

Nudge provides a credit card, called “Nudge” which gives a card user a totally new experience. Nudge users can link their credit cards to fan “clubs” of their favorite organizations, such as sports teams, artists, creators, and provide support while using their credit cards.

The simplicity and security of Nudge’s services accessed through its digital app give it strong appeal to a wide user-base, particularly the digital-savvy Gen Zs and Millennials’.

Nudge is collaborating closely with its private and public sector partners to resolve social and climate-related issues through community building, regional economic revitalization, and Green Fintech.

The company is also proactively looking to leverage new technology such as Web3 and NFT. MUFG group aims to explore potential collaboration with Nudge in realizing a challenger bank in the Web3 era.

About MUFG and MUIP :

Mitsubishi UFJ Financial Group, Inc. (MUFG) is one of the world’s leading financial groups. Headquartered in Tokyo and with over 360 years of history, MUFG has a global network with approximately 2,400 locations in more than 50 countries. The Group has about 170,000 employees and offers services including commercial banking, trust banking, securities, credit cards, consumer finance, asset management, and leasing. The Group aims to “be the world’s most trusted financial group” through close collaboration among our operating companies and flexibly respond to all of the financial needs of our customers, serving society, and fostering shared and sustainable growth for a better world. MUFG’s shares trade on the Tokyo, Nagoya, and New York stock exchanges. For more information, visit

MUFG Innovation Partners, Inc. (MUIP) is a 40 billion yen corporate venture capital firm established by MUFG to invest in fintech-related startups worldwide.

For more information, visit

About Nudge :

Founded in 2020 with a mission of “Changing people’s action, Creating a future new experience of fintech”,

Nudge aims to make financial Inclusion through the Challenging banking business.

For more information, visit https://www.

For accessing their Press Release, visit

MUFG Innovation Partners invested in Nudge Inc.