MUFG Innovation Partners Co., Ltd. (MUIP), the corporate venture capital arm and a wholly owned subsidiary of Mitsubishi UFJ Financial Group, Inc. (MUFG), has recently invested in Relcu, Inc. (Relcu) through MUFG Innovation Partners No. 3 Investment Partnership.
Corporate Profile
Name: Relcu Inc.
Date of Establishment: 2020
Headquarters: California, USA
CEO: Abhijat Thakur
Relcu specializes in providing an integrated CRM platform powered by AI agents for financial institutions. The platform is designed to enable loan officers and sales representatives to manage and centralize the entire loan process — from lead acquisition to execution — thereby improving the efficiency and effectiveness of sales activities.
In the financial industry, many CRM systems function merely as data repositories. As a result, sales representatives must spend significant time gathering information and navigating between tools, leaving limited time for actual sales activities. Furthermore, the inability to build strong customer relationships or offer personalized proposals often leads to lower conversion rates and customer satisfaction.
To address these challenges, Relcu integrates fragmented tools through an intuitive UI tailored to financial sales workflows and leverages AI to unify data. This approach maximizes the productivity of sales teams, improves conversion rates, and creates new opportunities for cross-selling other financial products.
Through this investment, MUIP aims to gain long-term insights into the use of digital and AI technologies that enhance retail sales and increase customer lifetime value.
About MUIP
MUIP was established in January 2019 as the corporate venture capital arm of Japan’s leading financial group, MUFG, to promote its open innovation strategy. MUIP currently runs 5 funds (about USD 650 million in total), making strategic investments in startups globally and driving business collaboration between the startups and MUFG group companies.
For more information, visit https://www.ip.mufg.jp/.
About Relcu
Relcu is the AI-powered system of action for financial services. Its all-in-one unified CRM and AI agent co-pilot connects fragmented data, automates workflows, and activates outcome-driven customer journeys that grow conversion, retention, and cross-sell. Purpose-built for mortgage, Relcu is expanding into deposits, lending, and other financial products.
For more information, visit https://www.relcu.com/
